The “Barbie Loves the Ocean” assortment, which has a summer time theme, comes with three dolls, a seashore shack play set and a starter assortment play set.
The toy firm is teaming up with plastics recycling firm Envision Plastics, a significant recycler of HDPE merchandise, and the fabric will likely be sourced from areas in Mexico’s Baja peninsula which might be attempting to mitigate plastic waste air pollution.
Every doll within the “Barbie Loves the Ocean” set prices $10, whereas the seashore shack play set prices $20 and the starter assortment play set $10. As a part of Barbie’s vlog collection on YouTube, Mattel will pair the dolls’ launch with a brand new video referred to as “Barbie Shares How We will All Defend the Planet.”
The brand new Barbie line and Barbie training initiatives are Mattel’s newest transfer in reaching its sustainability objectives. The 76-year-old toy firm beforehand dedicated to utilizing 100% recycled, recyclable or bio-based plastic supplies throughout all of its merchandise and packaging by 2030.
Discovering alternate options to plastic is essential to tackling local weather change, and adopting “eco-friendly” advertising and merchandise is vital for corporations as customers are more and more aware about how their decisions have an effect on the planet.