These new Barbies are constructed from ocean-bound plastic


The “Barbie Loves the Ocean” assortment, which has a summer time theme, comes with three dolls, a seashore shack play set and a starter assortment play set.

The toy firm is teaming up with plastics recycling firm Envision Plastics, a significant recycler of HDPE merchandise, and the fabric will likely be sourced from areas in Mexico’s Baja peninsula which might be attempting to mitigate plastic waste air pollution.

“Our sustainability efforts symbolize the subsequent step in Barbie’s social mission and evolution,” Lisa McKnight, senior vice chairman at Mattel (MAT) and international head of the corporate’s Barbie and Dolls portfolio, informed CNN Enterprise. “To really present the subsequent era they are often something, we should do our half in defending the planet, decreasing our environmental influence, and selling sustainable on a regular basis behaviors,” she added.

Every doll within the “Barbie Loves the Ocean” set prices $10, whereas the seashore shack play set prices $20 and the starter assortment play set $10. As a part of Barbie’s vlog collection on YouTube, Mattel will pair the dolls’ launch with a brand new video referred to as “Barbie Shares How We will All Defend the Planet.”

The brand new Barbie line and Barbie training initiatives are Mattel’s newest transfer in reaching its sustainability objectives. The 76-year-old toy firm beforehand dedicated to utilizing 100% recycled, recyclable or bio-based plastic supplies throughout all of its merchandise and packaging by 2030.

In Could, the toy firm introduced that it was launching a program referred to as “Mattel Playback,” which inspires customers to ship Mattel their outdated toys, and the corporate can reuse the supplies for future Mattel merchandise. This system kicked off with Barbie and two different Mattel manufacturers — Matchbox and MEGA toys — and types will likely be added to this system going ahead.
The pandemic created an unanticipated surge in demand for toys as dad and mom hunkered down with kids at residence.
Mattel is not alone in its eco-efforts, as many giant toy corporations are attempting to turn out to be extra eco-friendly after a long time of counting on environmentally damaging plastic of their merchandise and packaging.

Discovering alternate options to plastic is essential to tackling local weather change, and adopting “eco-friendly” advertising and merchandise is vital for corporations as customers are more and more aware about how their decisions have an effect on the planet.



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