Amazon breaks down what makes Echo Frames particular — and what’s subsequent


First launched to most of the people final yr, Echo Frames are sensible glasses in a traditional-looking type. No wild lenses like on Snapchat Spectacles or a mini projector like on Google Glass. In our overview final December, we discovered that Echo Frames did an excellent job exhibiting the futuristic prospect of getting Alexa at our beck and name at any time when or wherever. At $250, although, they weren’t the most cost effective. Particularly with Warby Parker providing frames and lenses for $100.

Now Amazon has three new lenses that may be paired with Echo Frames: blue-light and two sunglass lenses. To debate this rollout together with how Echo Frames got here to be, CNN Underscored had an unique chat with Jean Wang, the director of Echo Frames. We began off with two new variants of the Frames and touched on the event of Amazon’s sensible glasses.


Amazon is now launching three new lens choices for Echo Frames. Blue-light lenses, black polarized sunglass lenses and blue mirror sunglass lenses can be found now for $269.99. None of those change the smarts packed inside; they’re simply totally different lens varieties in the identical body. And you’ll nonetheless get the common Echo Frames with clean clear lenses at $250.

These fashions provide a brand new entry level for potential Echo Frames clients whereas answering suggestions from customers — we even requested the place a blue Body choice was in our overview.

“We considered offering utility and delight to clients who don’t naturally put on prescription frames,” says Wang. Amazon is aiming to supply an all-in-one answer from the second you order. You received’t want to exchange common Echo Frames lenses with a blue-light or sunglass choice. Those that want prescription lenses will nonetheless want to do this, although.

Blue-light filtering and sunglass choices are coming at a time when many in the US are able to get again within the swing of issues after greater than a yr of being locked down because of the pandemic. It is sensible that Amazon would launch a roadworthy pair of Echo Frames, with polarized (and cool-looking) blue mirror finishes.

The addition of blue-light lenses is welcomed, because it reduces the quantity of emitted blue gentle from gadgets comparable to telephones, tablets and laptops that may hit your eye. In real-world use, it ought to scale back eye pressure for folk who should be in entrance of a display screen for lengthy intervals of time. We haven’t gone hands-on with the brand new lenses simply but, however they appear fairly sharp in renders and photographs.

Wang and the group at Amazon wished the top product to be acquainted, figuring out {that a} good proportion of customers would doubtless be prescription wearers. She famous that the design course of included “loads of interplay with optometrists [and] opticians to see how they match and to make it simply as seamless.”

This fashion there wouldn’t be loads of additional work to correctly match Echo Frames for a person or to put in prescription lenses. We went by that course of with our day-one editions and the ultimate product. Amazon consists of an optometrist card within the field with Echo Frames, which particulars the right methods to form the glasses in addition to putting in the lenses. Wang additional explains that they examined a number of variations of the cardboard to pack all of the essential particulars and to make it a single complete answer. And in our expertise, it actually wasn’t that tough. We introduced our Echo Frames to our private optometrist and requested if they may do the set up. There have been some appears to be like and questions on what sensible glasses are, however after these it was an ordinary few day turnaround for putting in the frames.

Jacob Krol/CNN

A key a part of our dialog with Jen Wang was on “why sensible glasses?” and what precisely the Frames provide the on a regular basis person.

“We’ve got this sort of a north star imaginative and prescient for expertise that allows clients to interact with the actual world to have the ability to hear what’s round them whereas giving the hands-free entry to Alexa and all the data, content material and companies that it supplies,” says Wang. And that strains up with our testing — with onboard microphones, audio system and a connection to the web courtesy of a smartphone, Echo Frames gave us instantaneous entry to Alexa. It’s the same expertise to that of an Echo sensible speaker or sensible show.

She sums it up fairly properly as “expertise that’s actually there while you want it and simply fades away within the background while you don’t.” Whereas round the home you can ask Alexa to make an inventory, add one thing to your Amazon cart (and even purchase it), play music or ship an announcement to your linked audio system. It’s the traditional Alexa expertise however centralized and privatized to you.

As an example, as an alternative of pausing an Echo that is likely to be enjoying all through your own home, you possibly can simply ask the question personally to your Frames. Or when you’re at dwelling with household or mates, you possibly can ask a private request with out disturbing others. It’s additionally a neat strategy to ship a shock broadcast to your different Alexa-enabled gadgets. The very best interactions from our testing, although, occur while you’re out and about, as you possibly can create an inventory or make every other request utterly hands-free.

Alexa really picks up your voice by two microphones which might be towards the entrance of the hinge on Echo Frames. Wang explains that it “brings the microphones a lot nearer to your mouth than regular earbuds.” It powers the Alexa expertise and permits to your voice to be heard in quite a lot of environments, whether or not you’re whispering to your self at a desk or giving instructions in a loud prepare station.

Open-ear audio system sit on the left and proper stems of the Echo Frames to venture the audio in a private bubble round you. And whereas earbuds have made audio system smaller and smaller, “the audio system are literally larger,” as Wang explains. “[The sound transmission] is away out of your ear and it generates sound like within the sphere.” To fill that house, you want a bigger speaker that’s nonetheless pinpointed to the person particularly. As not everybody round you wants to listen to what you’re saying, Wang notes that “we optimized our sound high quality for voice, which isn’t too bass-heavy and to not skew for leakage.” And this full speaker, together with the remainder of the {hardware}, was designed in-house by Amazon.

And this concentrate on audio high quality was considered one of three key parameters that Wang walked us by. Leakage and Loudness had been the opposite two keys. It concerned Wang, alongside along with her group, making an attempt Echo Frames in quite a lot of situations. A few of them could possibly be re-created in a testing lab, whereas others required them going into public. “There have been occasions the place we had been all type of strolling collectively down the road making an attempt to dam the individual carrying the Frames from being seen by different individuals as a result of we had been a confidential program. Undoubtedly a enjoyable time for testing or making an attempt to be discreet,” describes Wang. In the end after testing inside and outside, they discovered “a candy spot the place we’re in a position to masks the leakage (aka the sound that somebody may hear from Echo Frames), however nonetheless have the wearer hear.”

In our testing we discovered that Echo Frames do hit it fairly properly, whereas Bose Frames find yourself broadcasting an excessive amount of sound at occasions. This ended up disturbing our colleagues within the workplace and fellow commuters on the prepare. Wang shares that the spot is round 12 to 18 decibels of sound. This stage must be loud sufficient for the top person to get pleasure from as properly.

Jacob Krol/CNN

Echo Frames characteristic a rounded rectangular lens that’s meant to be a one-size-fits-all for all sorts of individuals. Amazon examined a bunch of shapes — “all the way in which from extra masculine shapes, comparable to aviators, to extra female shapes, comparable to cat-eyes. What [was] broadly interesting ended up being this rectangular form,” says Wang.

Actually, Wang explains they “elevated the peak of the lens opening and the width of it to suit broader populations.” It’s a good move and in addition slims down the quantity of differing SKUs Amazon has to ship. This method is totally different from Bose, which presents a number of body kinds (round and rectangular designs) that may enchantment to totally different customers. You don’t get that selection with Echo Frames, although, even on the brand new lens kinds.

Equally, it’s a one-size-fits-all answer for the Echo Frames themselves. In our testing, we famous that the Echo Frames had a considerably flimsy really feel regardless that carbon fiber, aluminum and a TR-90 plastic had been the supplies at play. They’re light-weight glasses at 31 grams, but they flexed just a little greater than to our liking. “The power to haven’t a inflexible entrance body, per say, however the spring hinge [Amazon’s proprietary design] permits [it] to accommodate a number of sorts of face styles and sizes,” Wang explains. Contemplating you can’t go to a retailer and get fitted for Echo Frames, it is sensible that they should go for a wider construct or at the least one with extra flex into it.


“I basically consider expertise ought to assist us be extra human, or to have the ability to have interaction with one another. And so I believe that’s a part of the underpinning of Echo Frames, which is creating one thing that helps us be engaged with what issues most in our lives,” says Wang. Extra so than every other Amazon Gadget product, Frames stick out as an inherently private product that the group actually wanted to get proper.

Nonetheless, Echo Frames are usually not an instantaneous buy for everyone at $250. These three new lens choices resolve the issue of “properly, if I don’t put on glasses, they’re not for me,” however they’re much more costly at $269.99. We requested in regards to the potential for a lower-priced pair, however Wang states “that we are going to proceed to hearken to clients and see what is sensible there.” So no guarantees, however we may see one thing within the subsequent technology. Traditionally some Amazon Gadgets, like Echo and Hearth TV streamers, have seen decrease beginning costs down the road.

“These are sensible frames which might be alive in a manner that, you recognize, they’ll get updates, they’ll enhance on their smartness,” Wang explains. And in contrast to a typical pair of glasses, Echo Frames provide you with entry to Alexa, music on the go, tales, the information and actually no matter you wish to ask the assistant.

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